Create and execute campaigns across marketing channels
Captures leads directly into CRM System
Measures return on investment of campaigns
Customer Support
Acquiring new customers is much more expensive than selling to
existing ones. With Sugar customer support, companies have the
confidence that customer cases
will be handled quickly and effectively. Sugar customer support
centralizes customer service requests across channels to allow
companies to manage inbound emails, diagnose bugs, share knowledge, and resolve customer issues. In addition, companies can defray customer support costs with the Customer Self-Service Portal.
Impact
Centrally manage and share all customer service issues
Understand frequency of incidents to improve product quality
Share information across individuals and teams
Measure the responsiveness of customer support
Reporting
Sugar Reporting turns data into actionable information.
Managers can monitor business performance across the entire business
with reporting tools on Marketing Analytics, Sales Trends, Case Reports, and Customer Profiles. Dashboards
can be customized to meet the individual roles of users or to track key
metrics across the organization. Underlying each report is actual data,
so managers can drill down and explore the data impacting their
business.
Impact
Create real-time reports and dashboards on any CRM metric
Monitor the effectiveness of marketing programs, sales opportunities, and support cases
Share/restrict access to reports and dashboards across teams