Magento is a Open Source Online Store web application. It has various features as mentioned below :
Marketing Promotions and Tools
Magento's flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates.
Coupled with powerful tools such as Up-Sells, Cross-Sells, and more
to to increase Average Order Value, Magento's suite of powerful
Marketing Tools provide the functionality and ease-of-use to increase
your online sales.
Marketing Promotions and Tools Offering
Private (Club) Sales including Events, Invitations and Category access permissions
Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.
For example: Percent Discount | Fixed Amount Discount | Free Shipping |
Buy x, get y free. | Buy x, get y with percent or fixed amount discount
| Buy x, get free shipping on order | Buy x, get percent discount | Buy
x, get fixed amount discount.
Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
Free Shipping Option
Multi-Tier Pricing for quantity discounts
Bundled Products
Customer Group-specific pricing and group-specific tier pricing
Landing Page Tool for Campaigns
Search Engine Friendly URL's
URL Rewrites
Recently Viewed Products
Recently Compared Items
New Items Promotional Tool
Up-sells in Shopping Cart
Cross-sells on product pages
Send to a Friend for all visitors, or registered users only
Send Wishlist to a Friend by Email or RSS
RSS Feeds for New Products, New Specials and New Tags
Auto-generated Site Map
Google Site Map
Polls
Newsletter Management
Analytics and Reporting
Magento's included reporting suite provides visibility into the
store performance to enable actionable changes to react to your
customers needs, and out of the box integrations with Google Analytics
and Website Optimizer allow for further insight into store performance
and the ability to run A/B and Multi-Variate tests.
Full Analytics and Reporting Offering
Logging of Administrator Actions
Integrated with Google Analytics
Admin Dashboard for Report Overview
Sales Report
RSS feed for New Orders
Tax Report
Abandoned Shopping Cart Report
Best Viewed Products Report
Best Purchased Products Report
Low Stock Report
Search Terms Report
Product Reviews Report
RSS feed for New Reviews
Tags Report
RSS feed for New Tags
Coupon Usage Report
Total Sales Invoiced
Total Sales Refunded
Best Customers Report by Total and Number of Orders
Search Engine Optimization
Attract new customers with Magento's Search Engine Friendly(SEF) URL structure and SEO tools.
Built from the ground up to support SEO, Magento auto-generates SEF
URL's, even down to the links in the Layered Navigation, sitemaps for
search engine submission as well as for display on site, and a popular
search terms page.
Gain further control by using Magento's URL Rewrite tool to specify
the exact structure of specific product pages, and take control over
the Meta information using Magento's intuitive administration interface.
Search Engine Optimization Offering
100% Search Engine Friendly
Google Site Map
URL Rewrites give full control of URL's
Meta-information for products and categories
Auto-generated Site Map for display on site
Auto-Generated Popular Search Terms Page
Site Management
Magento's usable interface allows for efficient management of your
online channel. Manage multiple stores from one administration panel,
including the ability to manage localized/international versions of
your sites.
Magento's one-click upgrade process allows for seamless upgrades to
new Magento version, while the Web Services API and pre-packaged
integrations allow Magento to fit the way you do business.
Site Management Offering
Content Staging and Merging. Support for both on-demand and scheduled merges and rollbacks of content.
Control
multiple websites and stores from one Administration Panel with ability
to share as much or as little information as needed
Multi-Lingual
Support for localization
Support for multiple currencies
Administration Permission System Roles and Users
Web Services API for easy integration between Magento and any third-party application
Flexible tax rate management with support for US and International markets
Fully 100% customizable design using templates
Customer Groups
One-Click Upgrades
Content Management System for Informational Pages
Google Website Optimizer Integration for A/B and Multivariate Testing
Catalog Management
Manage the fully dynamic catalog via the intutive admistrative
interface. The flexible catalog system includes various options for the
display of items, while products can also be imported and exported for
batch updates offline.
Magento's Core API allows for integration via web services with
existing back-office systems to make the management of your online
channel even more efficient.
Catalog Management Offering
Private Sales including Events, Invitations and Category access permissions
Inventory Management with Backordered items, Minimum and Maximum quantities
Batch Import and Export of catalog
Batch Updates to products in admin panel
Google Base Integration
Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
Virtual Products
Downloadable/Digital Products
Customer Personalized Products - upload text for embroidery, monogramming, etc.
Tax Rates per location, customer group and product type
Attribute Sets for quick product creation of different item types
Create Store-specific attributes on the fly
Media Manager with automatic image resizing and watermarking
Advanced Pricing Rules and support for Special Prices (see marketing tools)
Search Results rewrites and redirects
Approve, Edit and Delete Product Tags
Approve, Edit and Delete Product Reviews
RSS feed for Low Inventory Alerts
Catalog Browsing
Magento's robust feature-set and flexible frontend templating allow for highly usable sites with 100% customizability. Features
such as Layered Navigation, Product Comparison and Reviews &
Ratings allow customers to find the product right for them.
Full Catalog Browsing Offering
Private Sales including Events, Invitations and Category access permissions
Category View and Purchase permissions per on customer group (limited catalog access)
Layered / Faceted Navigation for filtering of products in Categories
Layered / Faceted Navigation for filtering of products in Search Results
Static Block tool to create category landing pages
Ability to assign designs on category and product level (unique design per product/category)
Configurable search with auto-suggested terms
Recently viewed products
Product comparisons
Recently compared products
Cross-sells, Up-sells and Related Items
Popular Search Terms Cloud
Filter by Product Tags
Product Reviews
Product listing in grid or list format
Breadcrumbs
Product Browsing
Magento's flexible merchandising engine allows for product catalogs
to be set up to support your business and the up-sell, cross-sell and
related items increase average order values.
Product Browsing Offering
Multiple Images Per Product
Product Image Zoom-in Capability
Product Reviews
Related Products
Stock Availability
Multi-Tier Pricing Upsell
Product Option Selection
Grouped Products View
Add to Wishlist
Send to a Friend with Email
Mobile Commerce
Enable M-Commerce with mobile-optimized versions of your site to
attract and convert customers on the go. Automatically detect mobile
browsers and show the mobile-optimized version of your site and provide
either the full site catalog or a smaller selection of products
tailored for the mobile customers.
Mobile transactions will grow exponentially over the next 5 years,
and Magento enables retailers and manufacturers to provide customers
with a fully mobile, multi-channel experience.
Magento is a fully global platform, allowing for the expansion of
business or simply offering multiple versions of your site to meet the
specific needs of customers.
Translated into over 60 languages and supporting multiple
currencies, taxes and payment methods, Magento allows for full
internationalization of your online channel.
International Support Offering
Multi-Lingual
Support for Multiple Currencies
Tax rate support
Includes support for WEEE/DEEE in EU
Localization
Configurable List of Allowed Countries for:
Site Registration
Shipping Destination Addresses with ability to specify per shipping method
Billing Addresses with ability to specify per payment method
Checkout
Guest Checkout, an intuitive and efficeient one-page checkout
process and the ability to integrate with a variety of payment gateways
and alternative payment methods makes the Magento Checkout process a
breeze for your customers.
Allow customers to ship items to multiple addresses, input gift messages and more, all in a secure checkout process.
Checkout Offering
One-Page Checkout
SSL security support for orders on both front-end and back-end
Shipping to multiple addresses in one order
Checkout without account/Guest Checkout
Shopping Cart with tax and shipping estimates
Checkout with account to use address book
Option to create account at beginning of checkout
Accept gift messages per order and per item
Saved Shopping Carts with configurable expiration time
Shipping
Flexible offerings allow Magento to be tailored to the way you ship.
Display real-time carrier rates, with support for account specific
rates, flat or table rates to your customers.
Free shipping discounts can be created for order amounts, or as part
of specific marketing promotions, and the ability for customers to ship
items in an order to multiple addresses is sure to increase sales of
gift purchases.
Shipping Offering
Integrated for real-time shipping rates from:
UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
Shipping to multiple addresses in one order
On-site order tracking from customer accounts
Multiple shipments per order
Ability to specify allowed destination countries per method
Flat rate shipping per order
Flat rate shipping per item
Free Shipping
Table rates for weight and destination
Table rates for product sub-totals and destination
Table rates for number of items and destination
Payment
Magento is integrated with a variety of major payment gateways out
of the box, as well as alternative payment methods from PayPal, Amazon
and Google.
Customers can also pay via check/money order, or purchase order and
additional payment extensions are available through Magento Connect.
Payment Offering
Customer Store Credits
Configurable to authorize and charge, or authorize only and charge on creation of invoices
Integrated with Amazon Payments (Checkout by Amazon and Amazon Simple Pay)
Integrated with multiple PayPal gateways:
Website Payments Standard, Website Payments Pro (Express and
Direct), Website Payments Pro UK (Express and Direct), and PayPal
PayFlow Pro
Increase customer satisfaction with the self-service and backend
tools included in Magento. Customers can access feature-rich accounts
to view order statuses and receive tracking information directly on the
site, as well as submit requests via the contact us form.
Customer Service agents are able to view customer account
information, including not only the order history, but also items in
customers' shopping carts and wishlists, to effectively answer
questions and complete orders for customers via the Call Center
dashboard.
Customer Service Offering
Contact Us form
Feature-rich Customer Accounts
Order History with Status Updates
Order Tracking from Account
Forgot Password Email from front-end and administration panel
Order and Account Update Emails
Customizable Order Emails
Create and Edit Orders from the Admin Panel
Customer Accounts
Beyond Customer Self Service, Accounts offer your customers the
ability to save items to a wishlist and share with friends and family,
access and edit their contact information and address book, and view
their Ratings & Reviews and Product Tags.
Customer Accounts Offering
Order status and history
Re-orders from account
Recently ordered items
Downloadable Products
Address Book with unlimited addresses
Default Billing and Shipping addresses
Wishlist with ability to add comments
Email or Send RSS feed of Wishlist
Newsletter Subscription management
Product Reviews submitted
Product Tags submitted
Account
Dashboard for overview of: recent orders, personal information,
newsletter subscription status, primary billing address, primary
shipping address, shopping cart, wishlist, recently ordered items,
recently reviews and recent tags
Order Management
View orders, create invoice/receipt and shipment records for Sales Orders and issue Credit Memos (refunds) for customers.
Customers can re-order previous orders from their account, while
administrator users are able to view full order histories and create
orders in the backend.
Order Management Offering
View, edit, create and fulfill orders from admin panel.
Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
Print invoices and packing slips
Call Center (phone) order creation
Includes
ability to create new customer, or select existing customer and view
shopping cart, wishlist, last ordered items, and compared products
list, as well as select addresses, give discounts and assign custom
prices
Create re-orders for customers from administration panel.